Each Noro tag is printed with "The World of Nature," a reminder of the company's unique approach to spinning. Founder Eisaku Noro was inspired by the complex colors of his native Mie Prefecture, Japan, where the cold waters of Mount Ōdaigahara flow down into verdant valleys and trickling streams.
Noro yarns are made from natural materials, especially wool and cotton, and the company never over-processes these fine fibers, so they retain their essential character. Even colored Noro yarns are not bleached first; the company over-dyes the natural colors so that the final result is flecked and layered, not flat and dull.
